Company: Blueprint NYC
Role: Executive Creative Director
Client: Delta Airlines
Project: Centennial Bash Employee Appreciation Event
Role: Executive Creative Director
Client: Delta Airlines
Project: Centennial Bash Employee Appreciation Event
CHALLENGE
Design a one-day festival experience for 40,000 Delta employees — a family-friendly celebration that expresses Delta’s appreciation and pride in its people.
Design a one-day festival experience for 40,000 Delta employees — a family-friendly celebration that expresses Delta’s appreciation and pride in its people.
SOLUTION
We transformed Mercedes-Benz Stadium into a Delta takeover — a vibrant playground of brand love and connection. The experience featured a full spectrum of entertainment, interactive activations, photo moments, and family fun, all infused with Delta fandom to celebrate the spirit of the team that keeps the airline flying high.
We transformed Mercedes-Benz Stadium into a Delta takeover — a vibrant playground of brand love and connection. The experience featured a full spectrum of entertainment, interactive activations, photo moments, and family fun, all infused with Delta fandom to celebrate the spirit of the team that keeps the airline flying high.
