Hello,
and thank you for visiting my site—it means a lot.
and thank you for visiting my site—it means a lot.
My journey into experience design began with my branding work at DirecTV. It was a thrilling discovery that brought together all the creative elements I love into one focused and transformative moment. Through this work, I learned to appreciate the magic of collaboration—how a team can come together, each member contributing their unique strengths, to create something far more powerful than any of us could achieve alone.
I’ve had the privilege of working with incredible brands, helping them uncover their unique stories and bring their visions to life in ways that exceed expectations. Along the way, I’ve built lasting relationships and honed my craft.
Let’s create something extraordinary together.
Here’s a little more about the path that brought me here.
CMYK
Creative Gun for Hire: Executive Creative Director
Current
Creative Gun for Hire: Executive Creative Director
Current
PineRock
Executive Creative Director & VP Head of Creative
2023-2025
Executive Creative Director & VP Head of Creative
2023-2025
Clients: Disney, Mastercard, National Parks Foundation, Walmart, Boston Scientific, Microsoft
I led the pitch process, serving as the voice of strategy and creativity across all sales channels. I helped build a strategy offering, which led to winning content design work with notable clients such as Microsoft and Boston Scientific. Additionally, I researched and implemented new technology and AI resources to enhance efficiency across teams. I resourced and led the creative team on all projects and RFPs, and created and managed a comprehensive marketing plan, which contributed to our agency being recognized on Event Marketer’s It List of the Top 100 Agencies. In leading the creative efforts for our internal video studio, we won three industry awards. I also spearheaded a rebranding of the agency, transforming both design and messaging, and revamped our website to align with this new brand voice and messaging.
Kindle Communications
Executive Creative Director
2021-2023
Clients included: Roche Diagnostics, ZS, Pfizer, Abbvie
Executive Creative Director
2021-2023
Clients included: Roche Diagnostics, ZS, Pfizer, Abbvie
Specialized in creative development, engagement strategy, and messaging for live and virtual events, communication campaigns, and digital solutions. This role leads the creative direction for client projects and new business proposals, shaping the overall vision, facilitating brainstorms, crafting proposals, and pitching innovative ideas to clients.
XD Agency
Clients included: Cisco, Kia, Accenture, Nintendo, Porsche,
Mercedes-Benz, Microsoft, Bank of America, Bayer, Visa, Coke, HP and Lowe’s.
Clients included: Cisco, Kia, Accenture, Nintendo, Porsche,
Mercedes-Benz, Microsoft, Bank of America, Bayer, Visa, Coke, HP and Lowe’s.
Interim Head of Creative
July - Sept 2021
For three months, I had the opportunity to lead the creative department at XD. Responsibilities focused on improving morale. Strengthen agency culture, lead RFP's and pitch for new work and participate in new business strategy. Inspire and oversee work to ensure quality. Refine and develop processes that hadn't existed before. Interview new hires and contribute to agency vision.
July - Sept 2021
For three months, I had the opportunity to lead the creative department at XD. Responsibilities focused on improving morale. Strengthen agency culture, lead RFP's and pitch for new work and participate in new business strategy. Inspire and oversee work to ensure quality. Refine and develop processes that hadn't existed before. Interview new hires and contribute to agency vision.
Executive Creative Director
2019 – Current
I have been with The XD Agency for a little over 9 years, and throughout
my tenure there I’ve grown and evolved into the highest levels of creative
leadership. Some of my current responsibilities include:
Developed immersive and imaginative experiential campaigns and bespoke
activation concepts (including virtual) for a wide range of brands seen above.
Mastered the art of developing scalable, results-driven concepts to tell brand stories under any budget or timing parameters effectively and meaningfully
Created binge-worthy content pieces/series for distribution through every conceivable channel, from traditional media to social channels to emerging media
Managed and mentored a team of graphic designers, environmental designers, copywriters, animators, video editors, digital developers, and other creatives to bring ideas to life impeccably
Partnered with strategy directors to design metric-driven concepts and creative executions, providing robust proof of the success and impact of a project
Lead larger multi-disciplinary teams under an “ideas first” model to create compelling pitches to win new business.
Maintained and grew numerous client relationships, actioning on organic growth opportunities as well as networking within
2019 – Current
I have been with The XD Agency for a little over 9 years, and throughout
my tenure there I’ve grown and evolved into the highest levels of creative
leadership. Some of my current responsibilities include:
Developed immersive and imaginative experiential campaigns and bespoke
activation concepts (including virtual) for a wide range of brands seen above.
Mastered the art of developing scalable, results-driven concepts to tell brand stories under any budget or timing parameters effectively and meaningfully
Created binge-worthy content pieces/series for distribution through every conceivable channel, from traditional media to social channels to emerging media
Managed and mentored a team of graphic designers, environmental designers, copywriters, animators, video editors, digital developers, and other creatives to bring ideas to life impeccably
Partnered with strategy directors to design metric-driven concepts and creative executions, providing robust proof of the success and impact of a project
Lead larger multi-disciplinary teams under an “ideas first” model to create compelling pitches to win new business.
Maintained and grew numerous client relationships, actioning on organic growth opportunities as well as networking within
Other positions held at XD
Senior Creative Director 2017 – 2019
Creative Director & Art Director 2012 – 2017
Senior Creative Director 2017 – 2019
Creative Director & Art Director 2012 – 2017
Work prior to 2012 available on request
AWARDS & AFFILIATIONS
2024 Event Marketer Experience Design Awards / Best Overall B-to-B Environment
2024 Event Marketer Experience Design Awards / Best Experience Design on a Budget
2021 EX Awards // Best Pandemic-Era Virtual Event B2B
2021 Experience Design & Technology Awards // Best Pandemic Era Pivot Experience B2B
2021 Event Marketer Experience Design Awards / Best Virtual Event
2020 Biz Bash Event Style Awards // Best Staging Design of the Decade
2020 EX Awards // Best Stage Design // Gold winner
2019 American Business Award // Best Customer Engagement Event // Gold
2019 Experience Design & Tech Award // Best Stage Experience // Gold Winner
2018 Stevie Awards' American Business Awards // Silver Winner
2018 International Business Awards // Gold Winner
2017 Experience Design and Technology Award // Gold Winner
More available upon request
2024 Event Marketer Experience Design Awards / Best Overall B-to-B Environment
2024 Event Marketer Experience Design Awards / Best Experience Design on a Budget
2021 EX Awards // Best Pandemic-Era Virtual Event B2B
2021 Experience Design & Technology Awards // Best Pandemic Era Pivot Experience B2B
2021 Event Marketer Experience Design Awards / Best Virtual Event
2020 Biz Bash Event Style Awards // Best Staging Design of the Decade
2020 EX Awards // Best Stage Design // Gold winner
2019 American Business Award // Best Customer Engagement Event // Gold
2019 Experience Design & Tech Award // Best Stage Experience // Gold Winner
2018 Stevie Awards' American Business Awards // Silver Winner
2018 International Business Awards // Gold Winner
2017 Experience Design and Technology Award // Gold Winner
More available upon request
EDUCATION
Art Center College of Design
BA: Graphic Design
Art Center College of Design
BA: Graphic Design
MORE GOOD STUFF:
If there is a reason to have cake, I want to be the one to decorate it
I have a love of gourmet ice cream and lousy TV programming
I started a passion project during covid called CMYK that merges craft and design and now allows me to consult on experience design projects
My husband and I met in high school but started dating after a spontaneous roadtrip in college.
My happy place is San Onofre State Beach
I have a strong voice, but I like to listen and observe first
My dog’s name is Cash, my son named him after Johnny
Current Playlist: psychedelic mix
The more passport stamps the better
Design and art background but has learned to love the art in words
A children's book enthusiast
Autism Advocate
If there is a reason to have cake, I want to be the one to decorate it
I have a love of gourmet ice cream and lousy TV programming
I started a passion project during covid called CMYK that merges craft and design and now allows me to consult on experience design projects
My husband and I met in high school but started dating after a spontaneous roadtrip in college.
My happy place is San Onofre State Beach
I have a strong voice, but I like to listen and observe first
My dog’s name is Cash, my son named him after Johnny
Current Playlist: psychedelic mix
The more passport stamps the better
Design and art background but has learned to love the art in words
A children's book enthusiast
Autism Advocate