Company: Apex Agency
Role: Executive Creative Director
Client: Honda
Project: Olympic Sponsorship Reveal
Role: Executive Creative Director
Client: Honda
Project: Olympic Sponsorship Reveal
Honda x Team USA Olympic Sponsorship Launch
I worked with Apex Agency, to help Honda make a powerful and exciting announcement of their sponsorship of Team USA and the Olympic Games.
I worked with Apex Agency, to help Honda make a powerful and exciting announcement of their sponsorship of Team USA and the Olympic Games.
The home office lobby was transformed into a high-energy stage for press and employees, culminating in a blast of confetti as the news dropped. The celebration continued outside with a lineup of Honda’s newest vehicles, hands-on product showcases, and Olympic-themed experiences.
Gold medalists—past and present—signed autographs, posed for photos, and brought the spirit of the Games to life. Custom stickers, bold catering, and interactive moments carried the energy straight back to employees’ desks.
